The Idea
The clinic set out to position itself as a modern, future-oriented dental practice—innovative in care, professional in presence, and visually distinct. At the core of the identity is the logo: a fusion of a frontal tooth and a central star, referencing “zvezda” (“star” in the surname) and symbolizing a bright, healthy smile. The goal was to design an identity that feels both deeply personal and universally professional.
The Challenge
The main challenge was creating a strong visual identity that felt both credible in the medical space and bold enough to stand out. It had to balance professionalism with approachability, conveying reliability while projecting a modern, future-oriented outlook.
The Solution
We designed a visual identity that balances elegance with boldness. The logo icon ties together profession and personality—simple, meaningful, and instantly recognizable. A refined gold palette communicates confidence and sophistication, while photography and campaigns emphasize human connection (“The starting point of standing out with a simple smile” / “Fearless bites, fearless you”). Across website, stationery, signage, and marketing, the identity projects trust, modernity, and pride, reshaping how a dental practice can present itself.
