The Idea
ANIBO was envisioned as a creative powerhouse that builds bold, original brands blending art and strategy. The design needed to reflect this ethos—dynamic, future-facing, and rooted in storytelling.
The Challenge
We needed to create an identity that positioned ANIBO as both artistic and professional: a studio that speaks to businesses but carries the spirit of creativity. The risk was creating something too generic, too corporate, or too abstract.
The Solution
We developed a visual identity anchored by a logo that fuses three symbols: a bird (vision and freedom), a pen (creativity and intention), and a rocket (innovation and momentum). Together, they form a mark that captures ANIBO’s mission: design that takes flight, tells a story, and propels brands forward. The supporting visuals—mission, vision, and positioning—extend this voice into a complete, cohesive presence.
